Home » Tecnologia » Internet » GoogleAi??vai lanAi??ar e-mails que se atualizam automaticamente

GoogleAi??vai lanAi??ar e-mails que se atualizam automaticamente

OAi??GoogleAi??anunciou nesta terAi??a-feira que planeja demonstrar um sistema deAi??programaAi??A?o de softwareAi??que permitirA? queAi??e-mails atualizem continuamente informaAi??Ai??esAi??eAi??tenham mais interatividade.

UsuA?rios poderA?o ver informaAi??Ai??es atualizadas sobre um voo em um e-mail de confirmaAi??A?o de reserva, por exemplo. Ou poderA?o preencher pesquisas sem ter que mandar uma mensagem, alAi??m de ver imagens de produtos de uma campanha de marketing sem precisar abrir a janela do programa de navegaAi??A?o pela internet.

As mudanAi??as fazem parte do projeto AMP, doAi??Google. A sigla em inglA?s significa PA?ginas MA?veis Aceleradas, disse o gerente de produto encarregado pelo Gmail, Aakash Sahney. O AMP Ai?? um conjunto de programaAi??A?o que tem com objetivo fazer pA?ginas da internet carregarem mais rapidamente.

O programa atraiu elogios de anunciantes como a Hearst Corp e do Washington Post por fazer os sites mais convidativos aos usuA?rios. Mas alguns desenvolvedores expressaram preocupaAi??A?o de que oAi??GoogleAi??esteja ampliando seu poder sobre como a internet funciona.

A integraAi??A?o ao Gmail Ai?? o primeiro uso amplo do AMP. Outros fornecedores de serviAi??os de e-mail tambAi??m podem adotar a tecnologia, disse oAi??Google.

A versA?o inicial do AMP para e-mail Ai?? direcionada para grandes remetentes de mensagens. Um varejista, por exemplo, que envia e-mails semanais sobre ofertas pode ter a certeza de que os destinatA?rios verA?o o preAi??o ou a disponibilidade atual de um produto nA?o importando quando o e-mail for aberto. Segundo oAi??Google, o serviAi??o Pinterest e a Booking.com jA? estA?o testando o AMP para e-mail.

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